On the eve of the Financier's Day, on November 14th, 2008, top-managers of the «kaspi bank» (former «Bank «Caspian») - Chairman of the Directors' Board Vyacheslav Kim and the Chairman of the bank's Board Michael Lomtadze presented in Almaty first indicative branch of a new format, which will be followed by all 150 branches and bank departments. President of the PF «Center for Business Journalism «BizMedia» Tulegen Askarov participated in presentation ceremony and was honored to open this branch and to leave his handprint as a keepsake.

According to the representatives of «kaspi bank», it is possible to name its new image the most innovative not only in Kazakhstan, but also in the CIS. The name of the «Caspian bank» in the Kazakh language - «Caspi Banki» - became a basis for the new name of bank. Now the new name - «kaspi bank» - is easily read and said in the Kazakh, Russian and English languages. Change of image and the name is a logic step in 15-year history of the «Caspian bank». Two years ago, when the international investors on behalf of leading international fund of straight investment  «Baring Vostok Capital Partners» began to invest in bank, the new administrative team has been generated, the best technologies were introduced, more than $400 million were invested and involved, the new business model and unique products for the population were developed. All it occurred in frameworks and under a name of the «Caspian bank». After detailed research of perception of an old brand by bank customers, the decision on creation of an innovative and dynamical brand which first of all is aimed at clients, has a heredity from the old name of bank, combines in itself deep traditions of the country and fundamentally important human values, was accepted.

The new brand has been developed by advertising agency «Corporate Profiles DDB Poland». The advertising film of bank was produced by the well-known director Laslo Kadarom, the numerous winner of the most prestigious Cannes Lions International Advertising Festival. All shootings of the image film took place in Kazakhstan, and all who took part in them are ordinary people, our compatriots.